Welcome to The Art of Storytelling

Discover the power of storytelling and take your writing career to the next level. 

Whether you’re a fiction writer trying to add some kick to a novel, or you’re a non-fiction writer who wants to better connect with your audience and create more engaging content; this one is for you.

This course, written by published fiction author, experienced SaaS writer, and founder of dslx, Ray Slater Berry, will teach you how to: 

  • Add storytelling and persuasion tactics to your writing
  • Write more engaging and higher-converting copy
  • Apply creative writing tactics to your business writing
  • Improve your descriptions of characters and settings
  • Develop your writing career
  • Become the best writer you can be

Whether you work for a content agency, are a freelance writer, or want to make this year the year you finally publish your novel, this course is for you.




Who is your course instructor?

Ray Slater Berry is a published fiction author and experienced content writer. With more than ten years in the content industry, and having founded his own content agency, Ray knows a thing or two about writing.

While studying at Falmouth University Ray identified his dyslexia. While many told him he should pursue something else because of his dyslexia, he pressed on with his passion for storytelling.

In 2021, Ray started his own content agency: dslx—the name was inspired by dyslexia—and ever since he's been proving people wrong and showing them what dyslexic and minority writers can do.

Today, Ray is a published fiction author, with a psychological thriller: Golden Boy. He works with SaaS brands across the world via dslx, and is walking proof that your writing can take you wherever you want to go. And, if you don't know which direction that is yet, you'll find out on this course.

Example Curriculum

  Welcome to The Art of Storytelling
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  Module 1: An Introduction to Storytelling
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  Module 2: How to Build a Satisfying Story Sandwich
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  Module 3: How to Better Connect with your Readers
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  Module 4: Creative Storytelling Best Practices & Minor Project
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  Module 5: Brand Storytelling Best Practices
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  Module 6: Maintaining a Career as a Writer
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Don't just take our word for it; read what students are saying about the course:


“The Art of Storytelling course unravels the mastery behind a good story. Ray infuses his knowledge in a simple and explicit way with real-world examples that you can relate to.

Along with best practices, tips, and techniques, the course provided me with the skills and, more importantly, the confidence to write captivating stories and overcome my pitfalls. If you want to write in a way that truly connects with the readers and keeps them eagerly anticipating the next twist, then this is the course for you.”

Evangelia Stergiou, SEO Copywriter and Content Writer



“The Art of Storytelling delves deep into the writing techniques and practices that make any story truly riveting. With each topic segmented into digestible chunks and peppered with relatable examples, it was easy to implement Ray’s valuable tips right from the start. I saw a difference in my writing almost immediately! It gave me the foundation for infusing storytelling techniques into my content and growing my confidence as a writer.

The Art of Storytelling is for anyone who wants to write brand content or fiction that engages and connects with readers on a deeper level.”

Armin Tanovic, Junior B2B SaaS Content Writer and Editor



"Now this was a course that covers everything there's to know about storytelling! It's comprehensive, detailed, and filled with examples and relatable anecdotes. It's structured in a way that takes you from the basics to the advanced-level concepts of writing—be it forming the best hooks and endings or nailing your writing style.

The business storytelling skills I'm taking away from this course are surely going to be reflected in my upcoming assignments. It'll make my writing more clean, organized, and flowy, which my clients are going to love!

I'd recommend this course to anyone who tells stories in their day-to-day lives—be it content creators, marketers, business blog writers, authors, founders, or anyone struggling to create impact through their words."

Deepali Kishtwal, Freelance Content Writer for B2B


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