Welcome to Intro. to SEO and how to write SEO-friendly content!


This course is for you if you want to improve your skills set by understanding how Search Engine Optimization works and how to use it in your writing.

What you’ll learn:

  • What’s SEO?
  • What is and how to use search intent
  • The importance of SaaS B2B SEO
  • What are keywords and how to use them
  • SEO tactics—with examples from the dslx team
  • The role of content in SEO
  • How to write a good SEO hook
  • What is meta data
  • Common on-page concepts like TL;DR and CTAs
  • AI and how to use it to your advantage


There are also writing tasks & quizzes for you to complete so you can put your new knowledge to the test!

Happy learning!


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