Module 1: Writing convincingly

Welcome to Module 1! Writing convincingly is at the core of what we, as copy and content writers, do. 

We might be convincing a user to download a guide, to sign up to an email newsletter, or simply that our website offers the best content. Whatever it is, confidence is key to convince. 

There are multiple ways to write convincingly, so we've broken things down into digestible sections:

• Understanding tone and voice
• Bucket brigades
• Persuasive writing
• UX principles
• Storytelling

Let's begin!