Learn how to use storytelling to improve both your business and fiction writing with writer and content agency owner Ray Slater Berry.

In this Intro. to SEO course you'll learn: -What’s SEO? -What is and how to use search intent -The importance of SaaS B2B SEO -What are keywords and how to use them -SEO tactics—with examples from the dslx team -The role of content in SEO -How to write a good SEO hook -What is meta data -Common on-page concepts like TL;DR and CTAs -AI and how to use it to your advantage This course is perfect for all copy and content writers who want to add SEO to their list of skills. You'll come out of this course understanding how to use SEO to your advantage, how to write using SEO tactics, and how to get your content to the top of the ranks.

Get a better understanding of what is copywriting and learn how to write click-worthy headlines using storytelling and psychology. What you'll learn: -What is copywriting -Copywriting vs content writing -The importance of headlines -Writing and human psychology -Cialdini's 6 Principles of Persuasion -Hooks vs clickbait -How to write click-worthy headlines -Mistakes to avoid -Free tools and resources -Drawing inspiration In this course, you'll have video resource and the possibility of downloading the PDF so you can always refer back to it when you need it.

In this course, we'll dive deep into what you need to write convincingly, correctly, and concisely. Here's what you'll learn: -Tone & voice -Persuasive writing -UX design -Storytelling -Accessibility & inclusivity -Researching -Concision -Writing structure There are also writing tasks for you to complete so you can put your new knowledge to the test. See you in class!

Want to have a look behind the scenes? In this course, we will show you how the team at dslx has been editing real client work. How does it work? Every month we will upload one to two walkthroughs of the editing the dslx team has been doing on real-life work. You'll not only get a Loom video going over the edits, but you'll also have a read-only document where you can see all the changes we've made to our drafts. How will it help you? By seeing how our editing process works, you'll learn what you need to pay attention to in your writing. You'll see what are the common "mistakes" we catch, but also, what are the little tweaks we make to the copy to ensure it is... you guessed it... monstrously good copy. Great writing can only be done with great editing. See you in our next editing session!